Transactional vs Transformational Coaching | The Shift from Doing to Being
Most coaching focuses on behavior—what to do, how to do it, and how to stay accountable. But if behavior change were enough… it would last. In this video, Jennie Antolak, MCC, explores what actually creates sustainable transformation in coaching: the shift from doing to being.
This is where narrative coaching comes in. Instead of only working with actions and outcomes, this approach looks at the deeper structure shaping them—story, identity, attention, and meaning. Because behavior isn’t random. It’s an expression of something already in place.
Inside this video: The difference between transactional and transformational coaching
Why behavior change alone often doesn’t stick
How identity and story shape results
What it means to coach at the level of being
How awareness changes what’s possible for clients
If you’re a coach, leader, or someone committed to deeper, lasting change, this will challenge how you think about growth—and expand how you work with it. #NarrativeCoaching #TransformationalCoaching #CoachingSkills #ICFCoaching #PersonalGrowth #IdentityShift #CoachingLeadership