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Most coaching focuses on behavior—what to do, how to do it, and how to stay accountable. But if behavior change were enough… it would last. In this video, Jennie Antolak, MCC, explores what actually creates sustainable transformation in coaching: the shift from doing to being.

This is where narrative coaching comes in. Instead of only working with actions and outcomes, this approach looks at the deeper structure shaping them—story, identity, attention, and meaning. Because behavior isn’t random. It’s an expression of something already in place.

Inside this video: The difference between transactional and transformational coaching

Why behavior change alone often doesn’t stick

How identity and story shape results

For those of you who would rather not reinvent the wheel, I’ve included sample corporate and private coaching agreements you can use with your clients—both live in the same document.

Attached is a Word and a PDF version… because every now and then the Mac-to-PC gremlins like to remind us they exist.

Hi all,

For those of you coaching online, I'm attaching an electronic version of the updated CWB’s.

If you’d like to send a physical card to your clients, I also have those available for $2 each. They’re great to have on hand—both for clients to reference between sessions and to bring into the conversation during your work together.

Let me know if you’d like a stack—I’m happy to get them into your hands.

What’s the difference between coaching that gets results… and coaching that creates lasting change?

In this live coaching demo, you’ll watch a real session unfold—and see the distinction between transactional coaching (focused on action and problem-solving) and transformational coaching (focused on identity, perspective, and lasting change). https://youtu.be/cKR-wOBIndE?si=sCCvYDakvoTsY57z