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Most coaching focuses on behavior—what to do, how to do it, and how to stay accountable. But if behavior change were enough… it would last. In this video, Jennie Antolak, MCC, explores what actually creates sustainable transformation in coaching: the shift from doing to being.

This is where narrative coaching comes in. Instead of only working with actions and outcomes, this approach looks at the deeper structure shaping them—story, identity, attention, and meaning. Because behavior isn’t random. It’s an expression of something already in place.

Inside this video: The difference between transactional and transformational coaching

Why behavior change alone often doesn’t stick

How identity and story shape results

For those of you who would rather not reinvent the wheel, I’ve included sample corporate and private coaching agreements you can use with your clients—both live in the same document.

Attached is a Word and a PDF version… because every now and then the Mac-to-PC gremlins like to remind us they exist.